Give Customers the Choice They Crave and Watch Your Pizza Shoppe Profits Grow
Offering both Original and Thin Crust means your pizza program can satisfy more cravings, sell more pizzas, and keep customers coming back for more.
When it comes to pizza, one size—or, in this case, one crust—doesn’t fit all. Some customers love the classic, hearty bite of Original Crust, while others crave the light, crispy texture of Thin Crust. By offering both, your pizza business can satisfy more customers, sell more pizzas, and boost your bottom line.
If your store already sells Original Crust, adding Thin Crust gives your customers a new reason to buy. If you already offer Thin Crust, there are simple ways to sell more and increase customer demand. Let’s break down the differences and show why having both crusts in your lineup is a win-win.
Why Offer Both?
Cater to Different Tastes.
Some customers want a classic, filling pizza with a thicker, golden crust, while others prefer a light, crispy bite with that same great Hunt Brothers® Pizza flavor. Having both options means you can satisfy more cravings, whether customers are in the mood for something hearty or something lighter.
Increase Sales & Variety.
Customers are more likely to buy multiple pizzas when they can mix and match crust styles, making it an easy upsell opportunity. Offering Thin Crust alongside Original Crust encourages customers to try something new, which leads to more repeat purchases and brand loyalty.
Boost Profits with More Options.
Thin Crust is a great option for whole pizza orders, whether it’s for family dinners, late-night cravings, or a quick work meal. By offering both crusts, you stand out from competitors and make your pizza business a go-to destination for every pizza lover.
What Makes Each Crust Special?
Both crust styles have been carefully developed and tested to deliver the perfect balance of flavor and texture—here’s what makes each one unique:
Original Crust
- Thick, self-rising crust with a soft, golden edge.
- Perfect for grab-and-go Hunks® or whole pizzas.
- A filling meal for families, workers, and students looking for a hearty option.
Thin Crust
- Light, crispy, cracker-like texture that’s easy to eat.
- A craveable, crushable alternative for customers who want something different.
- A great match for bold toppings like Lotsa Meat or Veggie Pizza.
- A Smart Choice for Carb-Conscious Customers. It’s the perfect way to satisfy a pizza craving without the extra dough.
Sell More Pizza with Variety.
Adding Thin Crust options gives your customers a new reason to buy and encourages them to try something different. If you already offer Thin Crust, promoting both crust options can increase sales and create repeat customers.
Here’s how to make variety work for your pizza program:
Use POP Materials to Highlight Choices
- Signage sells! Place both Original Crust and Thin Crust POP materials near your warmer, register, and coolers.
- Show customers they have options by featuring side-by-side images of both crust styles on promotional displays.
Suggest Choice When Upselling
- When customers buy one pizza, offer a different crust type as their second pizza for $1 off.
- Try language like “Want to mix it up? Try Thin Crust for your second pizza—it’s got that light, crispy crunch!” or “Grab an Original Crust for now and a Thin Crust for later!”
Hand Out Samples of Both Crusts
- Customers who try it, buy it. Offering small samples of both crust styles helps customers find their favorite and encourages variety in their orders.
- Run a side-by-side taste test promotion during peak hours so customers can compare the two crust styles.
Bundle & Promote Combos
- Offer a “Try Both” Meal Deal with one Original Crust and one Thin Crust pizza at a discounted price.
- Create wing and pizza combos that let customers pick their crust style for a fully customizable meal.
More Choices = More Sales
Adding Thin Crust to your Pizza Shoppe lineup attracts more customers, increases whole pizza sales, and keeps people coming back for variety. Whether they want the thick, satisfying bite of Original Crust or the crispy, craveable crunch of Thin Crust, your store has something for everyone.
Ready to sell more pizza?
Check in with your TBHC Delivers Account Manager to stock up on Thin Crust and get the (FREE) POP materials that help you sell more pizza and keep customers coming back.
More options, more customers, more profits—it’s that simple! 🍕
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TBHC Delivers
TBHC Delivers is the largest distributor of Hunt Brothers Pizza; we are our own business and brand. We own our trucks and follow, believe and deliver on all Hunt Brothers Pizza’s visions. TBHC Delivers builds upon the high-quality product of Hunt Brothers Pizza with value-add customer service like our 15-Point Promise.